Enterprise Feature • UI/UX

Simplifying Team Management for Enterprise Customers

Year
2017
Role
Sr. Product Designer
Company
SignEasy
Simplifying Team Management for Enterprise Customers

SignEasy's web app helps businesses simplify paperwork. With the introduction of the team plan, we set out to develop our first team dashboard for admins. A table stake feature designed to help admins get their team members on-boarded quickly and easily, track seat status, invite new team members and improve the overall seat redemption rate (currently ~70%).

My Role

Duration: Apr 5, 2017 - Jun 5, 2017 / 3 months

Team: 1 Developer, 2 Quality Analysts, 1 Product Manager. 

Key Responsibilities: Understanding the business goals, converting insights into design requirements, wireframes, problem solving, prototyping and project management.

A customer journey map of how a team admin usesSignEasy's web app.

Objective

The analysis of the competitors, support tickets (~25 ) and user journey helped shortlist the objectives for the first version of the dashboard.

1. Admins should easily be able to allocate, reallocate and track the status of the seats/licenses.

2. Purchasing large number of licenses should be quick and easy.

3. Admins should be able to add more seats without any assistance from customer support.

4. Improve visibility of account related information.

5. Invited members should able to join teams easily.

6. Improve visibility of seat availability information.

Competitive Analysis

A glance at the competition grid helped us visualise where our product fits in the market and understand the affordance of our Enterprise customers. It also allowed us to effectively choose the modules we should build for this feature.

View the detailed analysis and early concept explorations here.

Simplifying team management

During the conceptualisation stage, all objectives were translated into task flows. On careful evaluation of these task flows, we were able to finalise the requirements for this feature. The mocks below feature some of the core states.

Results

Since the release of this dashboard, SignEasy has seen tremendous increase in self serviced team plan purchases and renewals. This project helped admins independently and effectively manage their teams, but also assured positive impact on the business objectives by reducing the number related support tickets, improving the capacity of our customer support team.

Learn more about SignEasy for business.